The impetus for the project was an indigenous branded product concept – marketed as “BlackFella Beef – Murri Yuri” and developed by Growing Central Queensland (GCQ) and Western Kangoulu and Wangan Jagalingou Indigenous Groups. The indigenous team leading this project aim to establish long-term sustainable businesses through building a value chain to profitable markets.
Their goals include:
Common indigenous branding across disparate indigenous groups/communities across supply
Strengthen the supply side of the beef value chain with improved property management.
Increase employment for indigenous people throughout the supply chain
Increase the number of indigenous social and profit making enterprises
Improve education of indigenous people by increasing the number of food, agricultural and
logistics scholarships at schools and universities to support the development of the beef value
Increase indigenous entrepreneurial opportunities aligned with ‘Blackfella Beef’ for example in the tourism sector.