The Western Kangoulu People, University of Southern Queensland (USQ) and Meat & Livestock
Australia (MLA) through the MLA Donor Company (MDC) – are collaborating to examine the
desirability, feasibility and commercial viability of indigenous branded beef products and services – as
well as the development of a supply chain strategy for such products.

This project will explore the potential for developing indigenous branded beef products and services
to both the domestic and international market. The research will include understanding the
opportunities for new beef products branded as ‘Blackfella Beef’ and the alignment with indigenous
culture, business development and employment across the whole value chain.

The team will build relationships with indigenous cattle stations and with red meat businesses and service companies across the value chain to identify customers and markets that will support the brand and ensure consistent, quality and timely distribution of high value add beef products.